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RESEARCH

WHY IS PROMOTION IMPORTANT FOR A BUSINESS? (SECONDARY RESEARCH)

  • Promotional strategies and marketing go hand in hand.

  • Well- designed marketing and promotional strategies ensure long- term success.

  • Promotion sends out your brand's message to your audience including television, radio, shops, magazines and social media- in the case of my project mainly through Instagram, Twitter and Facebook.

  • Marketing helps a company to grab the attention of pre-occupied customers.

PROMOTION Basics:
This is a term used frequently in marketing and is one of the market mix elements. It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
why promote?
According to marketing sites for instance The Reseller Club's Blog, promoting actually benefits brands in many different ways.

PROMOTING...

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  • Increases your brands awareness.

  • Provides appropriate information 

  • Increase customer traffic

  • Build sales and profits.

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HOW DOES THIS RELATE TO MY PROJECT?

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As of now, Hidden Assemble's Instagram has only around 200 followers, however the sister brand 'DoubleDrop' has 2000. This is due to the constant uploading of current and catchy information the target market wants to see. Judging by the existing page, the target market seems to lie between 18- 30 year olds which is always something to bare in mind. 

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Promotion is used to introduce concepts easily into competitive markets and Instagram is such a great way to easily boost following via bright posters and catchy videos.

STEP ONE

INCREASING BRAND AWARENESS
As I previously stated, Hidden Assemble's Instagram page only has 200 followers. I want to use this social media platform to spread across information about the brand. Like Sam said, we want to use social media to show everyone the Hidden Assemble throws 'serious parties' and to get as many people to come to the next one!
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STEP TWO

SEGMENT IDENTIFICATION
 One way to successfully promote a brand is to know what you want to show your audience. For instance, if a companies' marketing strategy is loosely structured, it may not be as successful than having gone that is well- thought out. Our target market has a problem and we need to solve it. In this case, our audience are looking for new parties to attend- we need to show them that ours is the party they've been missing out.
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STEP THREE

increasing customer traffic
 Most other event pages actively post photos, videos and music mixes to attract new followers which proves that the more you promote your brand, the more customers will know about you and the more interest will grow.
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Click here for research into successful promotion.

Click here for research into existing brands.

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